Iringa, Tanzania
An organization supporting unemployed youth by offering different growth mindset training programs. RLabs helps young people challenge limiting beliefs, identify resources they could use to start a business, and empowers them to realize that it is within their control to achieve their life goals.
An organization supporting unemployed youth by offering different growth mindset training programs. RLabs helps young people challenge limiting beliefs, identify resources they could use to start a business, and empowers them to realize that it is within their control to achieve their life goals.
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Website Design
Goal:
Design and build a website which showcased RLabs Tanzania's unique approach to supporting unemployed youth.
Design and build a website which showcased RLabs Tanzania's unique approach to supporting unemployed youth.
Concept:
RLabs Tanzania's flagship training program, Grow Leadership, uses specific concepts to help participants challenge their limiting beliefs (owl and single story), realize it is within their control to achieve their goals (river), and identify resources around them that they could use to start incoming generating activities (sweet spot). Activities from Grow are used in the design to introduce each section of the website while giving the viewer a taste of how the program works and why it's so powerful for the participants.
RLabs Tanzania's flagship training program, Grow Leadership, uses specific concepts to help participants challenge their limiting beliefs (owl and single story), realize it is within their control to achieve their goals (river), and identify resources around them that they could use to start incoming generating activities (sweet spot). Activities from Grow are used in the design to introduce each section of the website while giving the viewer a taste of how the program works and why it's so powerful for the participants.
Both the landing page and the About page are intentionally unconventional, as to further reflect RLabs' commitment to doing things differently and challenging traditional methods.
Explore the User Journey- Website Walkthrough
Landing Page
#ReclaimingInnovation Campaign
Innovation is often associated with high tech startups, complicated coding, and fibre optic internet. However, that is a single story of innovation. Innovation also involves meeting people where they are and equipping people with the tools they need to impact their life, their family, and their community.
This nine month campaign was created to highlight how UNICEF Tanzania's GRREAT Program, implemented by RLabs Tanzania, stands out from other rural, grassroots initiatives. #ReclaimingInnovation shares these other stories of innovation, with monthly themes to paint a more complete picture.
Innovation Bootcamp (Mbeya, TZ)
Goal:
Design and oversee a two-week digital innovation bootcamp for 30 girls from UNICEF Tanzania’s GRREAT Program. Building on their prior learning about nutrition and Adolescent Sexual and Reproductive Health (ASRH), by the end of the bootcamp, participants would have finalized business ideas that incorporated innovations around nutrition and ASRH. In addition to overseeing the program, provide one-on-one coaching to help each participant refine and strengthen their ideas.
Goal:
Design and oversee a two-week digital innovation bootcamp for 30 girls from UNICEF Tanzania’s GRREAT Program. Building on their prior learning about nutrition and Adolescent Sexual and Reproductive Health (ASRH), by the end of the bootcamp, participants would have finalized business ideas that incorporated innovations around nutrition and ASRH. In addition to overseeing the program, provide one-on-one coaching to help each participant refine and strengthen their ideas.
Results:
Participants defined their business ideas, learned about social enterprises, received introductory lessons on how to use computers, and developed innovations that tackled ASRH and nutrition issues in their communities.
Participants defined their business ideas, learned about social enterprises, received introductory lessons on how to use computers, and developed innovations that tackled ASRH and nutrition issues in their communities.
After only six days, girls, who had basic to no understanding of how to use a computer, were designing posters to combat early pregnancy on Canva, developing sms campaigns encouraging girls to get reliable information from health professionals via Text it, creating cartoons on family planning with Scratch, building apps to educate on nutrition with MIT App Inventor, and developing ASRH resource websites with Site 123.
By the end of the ten days, 10 digital prototypes were developed, 14 non-digital prototypes were created, and over 30 girls not only gained the technical skills to create innovations, but believed they could turn their ideas into reality.
12 Days of Innovation
A social media campaign that ran from December 25, 2022, to January 5, 2023, spotlighting 12 of the most creative digital and non-digital innovations developed by young women from UNICEF Tanzania’s GRREAT Program
#ReclaimingInnovation Posters
A series of posters designed for display at UNICEF Tanzania’s office, celebrating the achievements of the GRREAT Program
Innovation Bootcamp (Tanga, TZ)
Goal:
Design and oversee an eight day Innovation Bootcamp for RLabs' GROW participants who work in the food and tailoring industries through Tanga Yetu. Help the participants innovate their product offerings, work on defining their businesses, and push their creativity.
Results:
The bootcamp was designed in a way so that it ended with a one day competition for participants to present their most innovative dishes or fashion designs. 15 winners would be selected to showcase their businesses at Maonyesho ya Vijana Hodari Tanga (Brave Youth of Tanga Fair) hosted by RLabs the following Saturday.
Participants took part in sessions on innovation, creative thinking, intro to advertising, and budgeting. They spent time planning how they would design their booths, package their products, and advertise their business. Throughout the bootcamp, they also had dedicated time to try out and refine their recipes and clothing designs.
Some of the most innovative creations included: ugali made from coconut milk and vanilla, cakes with avocado frosting, and clothes made from repurposed jeans and traditional kangas (fabric) from Zanzibar.
All of the participants were so creative and hardworking, they each received a spot at the fair.
Design and oversee an eight day Innovation Bootcamp for RLabs' GROW participants who work in the food and tailoring industries through Tanga Yetu. Help the participants innovate their product offerings, work on defining their businesses, and push their creativity.
Results:
The bootcamp was designed in a way so that it ended with a one day competition for participants to present their most innovative dishes or fashion designs. 15 winners would be selected to showcase their businesses at Maonyesho ya Vijana Hodari Tanga (Brave Youth of Tanga Fair) hosted by RLabs the following Saturday.
Participants took part in sessions on innovation, creative thinking, intro to advertising, and budgeting. They spent time planning how they would design their booths, package their products, and advertise their business. Throughout the bootcamp, they also had dedicated time to try out and refine their recipes and clothing designs.
Some of the most innovative creations included: ugali made from coconut milk and vanilla, cakes with avocado frosting, and clothes made from repurposed jeans and traditional kangas (fabric) from Zanzibar.
All of the participants were so creative and hardworking, they each received a spot at the fair.
Inside the Bootcamp
Fair Highlights
